Back in November 2015, Marriott and Starwood (Sheraton, etc.) announced that Marriott would be acquiring Starwood, making it the largest hotel company in the world. When this happened, Hyatt hotels saw an opportunity. Hyatt knew that current Marriott and Starwood elite members were concerned about the merger announcement because the future of both elite programs was undecided. […]

Last week I wrote an introduction to airline alliances, which gave an overview of each of the alliances and how they can benefit you and the airlines.  This week we’ll dive into the first of the 3 major airline alliances: Oneworld. Background Oneworld was founded in 1999 by 4 airlines: American Airlines, British Airways, Cathay Pacific, […]

Airline alliances have been around for quite some time, but many people point to the Open Skies agreement between the United States and the Netherlands in 1992 as the beginning of the modern alliance system. Airline alliances occur when 2 or more airlines agree to cooperate on such things as network and operations, marketing, and […]